6 Marketing Tips for Small Businesses

If you own a small business, more than likely working with a minimal marketing budget. That doesn’t mean that it isn’t possible to successfully market your business. We have a few marketing tips for you to keep in mind for your small business. However, if you are in need of an expert, and are in the Toronto area, contact an SEO consultant.

1) Produce good content.

photo via pixabay creative commons

You don’t need to be an expert writer, but it helps if you are keeping up with your business’ blog and writing content for your business. If you don’t maintain a blog, at least maintain a newsletter for your customers that they’ll actually want to read. Don’t just promote new products, create readable, interesting content.

2) Reward customers for referring others.

photo via pixabay creative commons

Develop a reward system for your existing clientele which encourages them to refer you to others. It can be something as easy as a coupon code for every customer they refer or some type of freebie item they can redeem after a certain number of referrals.

3) Maintain your social media accounts.

photo via pixabay creative commons

The nice thing about social media is that it’s relatively free marketing. Sure, you can pay for ad placement, but in general, it isn’t necessary if you want to stay within a minimal budget. Select a few social media accounts you can maintain according to your business.

4) Hold a contest.

photo via pixabay creative commons

The benefits to hosting a contest on your website or social media page are that you can encourage your contest entrants to share information about your business, follow you on social media, sign up for newsletters, and other entry methods. This way you can increase your customer engagement and also gain exposure online.

5) Maintain relationships with existing customers.

photo via pixabay creative commons

While you always want to find new customers, be sure you are developing your relationship with existing customers. Reach out to them for feedback, reviews, and offer discounts for returning. Go the extra mile in providing quality service.

6) Participate locally.

photo via pixabay creative commons

If your business caters is a service that markets towards a specific local region, be sure to go local. Participate in community events and put your name out there. Even if you aren’t promoting a business that is specific to local customers, it’s still important to network with others and develops business contacts that you can reach out to in the future.

Of course, this is just the beginning, but these tips are an excellent starting point. Remember, if you are in the Toronto area, reach out to an SEO consultant for help.

Leave a Reply

Your email address will not be published. Required fields are marked *